These are unprecedented and uncertain times where “business as usual” simply does not apply. Priorities have shifted, and we are all trying to adapt in real-time to whatever comes next. While we cannot solve the world’s problems, we at BSG are doing everything we can to help and support one another, our extended families, our communities and our clients. We hope you and yours are staying healthy and safe.

– The BSG Team
Join MREF and BSG to Battle Food Insecurity During Covid-19

In this unimaginable time, we invite you to join us in support of an organization that has been making an impact in children’s lives for years - the Market Research Education Foundation (MREF). The MREF has launched a campaign to raise $75,000 collectively to help families who are facing food insecurity due to the coronavirus. All money raised will be going directly to Feeding America’s COVID-19 Response Fund and Food Banks Canada.

BSG Launches New Approach to Capture “Local” Insights

Today, it is more important than ever that marketers understand consumers at an individual market level to make informed, geographically relevant decisions. With BSG’s new SMS research methodology, companies can conduct hundreds of interviews in relatively any geographic market.
Mental Illness is the Epidemic Within the Coronavirus Pandemic

In this USA Today Op-Ed, Ben Miller of the Well Being Trust illustrates how COVID-19 is deepening the already significant health care crisis in America. Using data from our recent Pulse of America Poll, he details the impact of loneliness and isolation on our psyche, and calls on Congress to act now.

Looking for some tips and best practices around proven messaging and communication strategies? Check out a few of our on-demand webinars from the War Room to Board Room Series.
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